So, here's the deal kids ... I'm not a techie or web guru. I do not subscribe to Wired, and you will not find me roaming levels Macworld. I'm simply PR man who has spent too much time online.
Yes, that's true. I've spent most of the past two years exploring the brave new world of social media (think of me as Aldous Huxley Web 2.0). Judge me as you want, but I must admit that this dependence has proved to be an invaluable educational experience. Not only did I learn how to use social media as a promotional tool, but I discovered dialect never knew existed. I also found amazing tools and sites that have rocked my world. Now I want to share my findings with you. I guess you could say that I am paying it forward. Keep in mind that Haley Joel Osment flick?
Just a few warnings before you begin. While the glossary can be a revelation for some, others will be considered yesterday's news. It's just the way it goes. It all depends on where you are on your journey. Please think of the glossary as a work in progress. In fact, I encourage you to submit your suggestions for the next release. Who knows? I can add your own ideas. I'll even give you credit or link to your website. How 'bout them apples?
For those of you who doubt the power of social media, I am here to tell you that a revolution is happening with or without you, my friends. You just have to decide whether and how you want to participate. As a wise man once said: "Change is inevitable, except from a vending machine ."
For those of you who do not choose to take the leap, I suggest you take the time to observe the cultural nuances of this medium prior to engagement. In other words, watch and learn from trendsetters like Chris Brogan, and Seth Godin to see how it works. These Trailblazers understand the art and science of creating conversation. Because that's what social media is - one big cocktail party. I will pray Manhattan.
the same rules when engaging in social media as they do at a cocktail party. In other words, this is not the time or place to be hitting people over the head with his sales pitch. Immediately you will lose credibility and people will run the other way. Relationships are grown organically. Just remember that social media is a two way conversation and they will all come together just fine. Now go online, friends, and play nice.
Basics
gather web site: web page or a blog that collects and presents content from various news sources (ie, daily beast, Huffington Post, rob report ).
is based software to collect: a program that collects content from other websites the user to select and display it in one place (ie, RSS news reader ).
Blog:. Personal Web sites by citizens journalists
bing:. The entrance to the collective intelligence of the public to complete business tasks that a company would normally either perform itself or outsource
Dashboard: a user interface that organizes and presents information easy to read format (ie iGoogle ).
findability:. Measuring how easy it is to find content on the web and social media
folksonomy:. Collaborative use of labels, tags or keywords users online content for the organization of information on-line
gadget: Google version of the widget (see Appendix ).
Hashtag: Use Twitter to communicate with certain skupinama.Hashtag literally pound symbol followed by the name.
Lifestreaming:. Online diary or journal
Listservs:. An application which allows easy maintenance of e-mail distribution lists, eliminating the need to manually add and delete recipients
Mashup: Mashup integrates elements from two or more sources into one program. Mash-up often created using a development approach called Ajax. HousingMaps example mashup. It combines Google Maps and Craigslist rental ads to display geographic data on rental properties. Meta tag:. Lines of HTML coding that tells the search engines (eg Google, Bing) about the content of your website
microblogging: Allows users to post and publish short updates to their followers. Twitter is a microblogging format.
Podcast:. Audio recording which can be downloaded and played on the Web or mobile device
Search Engine Marketing (SEM), also known as Search Engine Optimization: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs ).
SMS:. The acronym for Short Message Service, or SMS
SMS Gateway: A device that allows text, sending and reading e-pošte.BlackBerry the SMS Gateway. Social Bookmarking:. The practice of saving bookmarks to public web site and 'tagging' them with keywords,
Social Networking: allows individuals to create and communicate with elected boards. Facebook and Twitter are popular examples.
Social Media:. Original content created for the web
Tags: sticker on the item content that is used to enhance the search functionality (ie label on the image ).
Thumbstream:. A number of web pages that are positively evaluated by someone on Social Bookmarking websites
Webinar (short for web seminar): seminars, lectures and workshops delivered online. Often, participants listen through head phones while watching a presentation on their individual computer screen. Participants can ask questions, Swap stories and share tips.
Widget (short for window gadget): a useful program that can be embedded on a Web site, blog or social media. Widgets can include weather forecasts, Facebook updates, Twitter feeds, stock quotes and news.
Wiki: Allows a group of people together to develop Web pages. Anyone can add or edit wiki pages.
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